$300 Spent to Reach 100,000 Facebook Followers in 30 Days

I’ve been operating an experiment for greater than a month now, and I needed to share my preliminary outcomes. The objective was easy: Attain all, or most, of my Fb followers with a single advert. I spent $300 to succeed in the primary 100,000 Fb followers in 30 days.

Let me stroll via how this marketing campaign was arrange, my expectations, and what really occurred throughout these first 30 days. Then I’ll additionally summarize what’s occurred since then (the check stays ongoing) and the way we are able to apply what’s been discovered.

The Check

I created a marketing campaign utilizing the Attain goalThe marketing campaign goal is the final word objective on your Fb advert. Your choice will impression choices, together with optimization and supply..

Whereas my objective is to succeed in everybody, I don’t care that a lot whether or not everybody really sees or pays consideration to the advert. I’m going to make my try, and in the event you see it, you see it. In case you don’t, no huge deal.

As such, I used a frequencyCalculated as (Impressions/Attain), Frequency is a Fb adverts metric that measures the common variety of occasions customers have seen your advert. cap of 1 in 90 days.

Whereas this doesn’t assure I gained’t attain individuals greater than as soon as, Fb will try to cap frequency at one impression in 90 days. My general common frequency is 1.13, so Fb is retaining near that promise.

In fact, I’m concentrating on my Fb followers. This viewers is now focused utilizing a Web page Engagement Customized Viewers.

I’m concentrating on worldwide nation concentrating on.

This may occasionally appear reckless on the floor, however it’s all a part of the check. You’ll recall that I’ve a frequency cap of 1 in 90 days, so Fb gained’t have the ability to spend all of my cash on nations which are the most cost effective to succeed in.

I made a decision to go along with most, however not all, placements.

I eliminated Viewers Community placements attributable to prior unhealthy experiences. I might ultimately take away in-article placements since I used to be getting experiences of individuals seeing my adverts a number of occasions there. I didn’t need that to occur, so I simply eliminated the location completely.

I used a $10 per day fundsA funds is an quantity you are prepared to spend in your Fb campaigns or advert units on a every day or lifetime foundation..

After I did this, I didn’t give it a lot thought. However, if I had been to do it once more, I’d seemingly use $20 — or enhance the variety of days in my frequency cappingFrequency capping permits you to restrict the variety of occasions your viewers sees your advert throughout a given window of time. settings. I’ll clarify why later.

The advert itself is nothing particular. If I had been to do it over again, I’d most likely do it in a different way. Nevertheless it’s a easy picture and textual content.

Buried below the “See Extra,” I clarify precisely what I’m doing with the advert.

My Expectations

I’ve about 196,000 Fb followers. Of these 196,000, about 32% come from one of many United States (20.7%), United Kingdom (5.0%), Australia (3.5%), and Canada (2.9%).

As we all know, these are 4 of the costliest — if not the costliest — nations to succeed in. My assumption was that I’d first attain everybody inside the least costly nations. The low-hanging fruit for a Attain marketing campaign.

My speculation was that I might attain few, if any, individuals in these 4 nations initially. I could have to exhaust different nations first — no less than these which are least expensive to succeed in.

So, I anticipated to succeed in lots of people early, attributable to low CPMs. And I assumed the variety of individuals I reached would steadily drop whereas the CPMCPM measures the fee per 1,000 impressions. It is a good metric to judge competitors degree and prices to succeed in your viewers. prices elevated over time.

The First 30 Days

My expectations weren’t all that far off. The primary day was nearly every part I had anticipated. The CPM was an insanely low $.56. I reached greater than 17,000 individuals on that first day. However, what I didn’t actually count on was that I used to be capable of attain some individuals inside these costly 4 nations.

In fact, that quantity was very low on Day 1 (6). Nevertheless it elevated shortly from there.

Right here’s a chart laying out the entire variety of individuals reached (in 10,000s) in comparison with the CPM by day through the first 30 days.

Right here’s one other manner of wanting on the variety of individuals reached by day through the first 10 days (CPM in parentheses):

• 17,636 ($0.56)
• 10,620 ($0.88)
• 7,553 ($1.22)
• 6,045 ($1.53)
• 4,634 ($1.95)
• 3,764 ($2.40)
• 3,621 ($2.55)
• 3,776 ($2.49)
• 3,742 ($2.39)
• 3,346 ($2.63)

As you possibly can see, it was a pointy distinction in variety of individuals reached and CPM through the first few days. However, then it began stablizing. The CPM would keep constant from everyday, trending upward, however it wouldn’t all the time enhance.

I might attain 1,588 followers on the thirtieth day, when CPM was $6.21. On that day, 46% of the individuals I reached had been from the US (400), UK (135), Australia (87), and Canada (82).

I additionally reached my 100,000th follower on that thirtieth day, which created this good, spherical, stopping level. It took me 30 days to succeed in 100,000 of my followers whereas spending $10 per day — $300 in all.

What Has Occurred Since

As I write this publish, every part has continued as anticipated. The CPM continues to rise (it’s now persistently over $10 per day), which suggests the variety of followers I’m reaching day by day continues to drop (now persistently below 1,000 per day).

By means of Day 46, I’ve now reached over 116,000 of my followers. Nowadays, greater than half of these I attain are from the 4 costliest nations.

The Closing Stretch

We’re in a bizarre place as a result of it’s additionally the vacations. Will CPMs come down a bit of in January and February? If not, I can count on these prices to solely enhance, resulting in reaching fewer and fewer of my followers day by day.

I discussed earlier that I’m regretting not both utilizing the next every day funds or extending the frequency cap to one thing like 1 in 120 days. The reason being that I don’t count on to get near the complete 196,000 by the ninetieth day. As soon as we get to Day 91, in fact, the frequency cap would permit Fb to succeed in individuals once more who had been reached on Day 1.

That stated, I feel it’s affordable to count on that I’ll have the ability to attain about 150,000 of my followers with this check. It’s been enjoyable seeing the responses from individuals after I attain them, often sharing the nation they’re from.

What Can We Do With This?

In the end, the query is “Why?” Why would I do that? What’s the purpose? What can we study from it? How can we apply what we study from it?

One of many issues I’ve all the time struggled with is how I take care of my viewers that doesn’t stay in one of many 4 core nations. Whereas individuals in these nations make up greater than half of my paying clients, how can I take note of the remainder?

The problem is that with most campaignsThe marketing campaign is the muse of your Fb advert. That is the place you will set an promoting goal, which defines what you need your advert to attain., I can’t go worldwide. After I try this, Fb will ONLY give attention to the nations apart from these core 4. And I don’t need that both.

That is the place Attain campaigns with frequency capping might be helpful. I can goal everybody inside an viewers however use frequency capping to guarantee that Fb doesn’t zero in on sure nations. I do know that the fee will enhance, constrained by the frequency cap.

Let me present a manner I plan to make use of this…

Let’s say that there’s a product or opt-in that can stay related three or six months from now. I need to attain all of my followers with it. I don’t care if I attain them as we speak or three months from now. I don’t care whether or not I hit them again and again with it. I simply need to attain them no less than as soon as.

See it as that one electronic mail you get in a drip marketing campaign. Your subscriber might not open that electronic mail. However you despatched it. And also you gained’t maintain sending it again and again.

This might technically be one thing that repeats itself. Once more, it’s an evergreen promotion. Possibly subsequent time I exploit a $20 every day funds and run an advert selling my Energy Hitters Membership – Elite neighborhood. I maintain the frequency cap at 1 in 90 days. After 90 days, it’ll repeat.

That signifies that the marketing campaign itself would price $1,800. A PHC – Elite membership is $147 monthly. If the marketing campaign resulted in a single new member who spent the whole yr locally, I might practically break even. Two and it’s a revenue.

I might do the identical with concentrating on my electronic mail record. And actually, you don’t need to go worldwide as I’ve. However you possibly can and nonetheless count on to succeed in individuals within the dearer nations.

Your Flip

What do you consider this method? How would possibly you apply it?

Let me know within the feedback under!